Tuesday, March 6, 2012

The Design Equivalent of "Aloha"

"Finished" can mean many things.

When you give your client a finished rough draft, they will react as if it were meant to be a complete, polished, ready-for-release product. And they won't want to understand why it's not.

When you give your client a finished product, they will react as if it were time for broad changes and revisions.

And they won't want to understand why it's not.

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