Saturday, March 24, 2012

The Positive "Why"

Ask “why” yourself. But you also want your audience, your user, to ask, in a positive way. Not, “why the hell..?” but an interested “why is it this way instead of that way?”

Tuesday, March 6, 2012

The Design Equivalent of "Aloha"

"Finished" can mean many things.

When you give your client a finished rough draft, they will react as if it were meant to be a complete, polished, ready-for-release product. And they won't want to understand why it's not.

When you give your client a finished product, they will react as if it were time for broad changes and revisions.

And they won't want to understand why it's not.