Wednesday, September 14, 2011

Who Do You Think You're Talking To?

It's an important thing to know.

Not only in terms of your style, but in terms of your UI choices.

Let's say you're expecting users to access your content with a phone.

If your target audience includes people over 40, small print (like the login agreement you see when you use free wifi at Starbucks) will create a minor roadblock.

Let's say a fair percentage of your audience may be over 60. If they're logging in with an iPhone, the finger-spread gesture to expand the login so they can read it and tap the button may present a greater roadblock.

Present enough roadblocks, and they'll go somewhere else.

Try walking in their shoes, sure. But also try seeing through their eyes and multitouching with their fingers.

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